http://www.grist.org/article/griscom-little3
The article I read involved an interview with Wal-Mart’s CEO, Lee Scott. This interview regarded Scott’s attempts and goals for the company to go green. Many people do not have many positive things to say about Wal-Mart; many thoughts come to mind such as “exacerbating suburban sprawl, burning mass quantities of oil, producing mountains of packaging waste, polluting waterways with runoff from its construction sites, and encouraging gratuitous consumption”. These only happen to be a few complaints regarding Wal-Mart’s environmental problems.
CEO Lee Scott announced his goal of transforming Wal-Mart into a company that runs on 100 percent renewable energy and produces zero waste. Since the comment, Lee has made specific statements saying he would like to “cut the corporation's greenhouse-gas emissions by 20 percent over the next seven years, double the fuel efficiency of its truck fleet within 10 years, reduce solid waste from U.S. stores by 25 percent in the next three years, and double offerings of organic foods this spring, selling them at prices more affordable to the masses”. Scott realized that with Wal-Mart being such a large company, this meant the company had quite the large footprint in the environment. Scott realized many benefits of being green, one major benefit being reducing cost. Scott became conscious of many costs that were not necessary throughout the company, such as packaging and energy usage. Cutting costs is important to Scott, he states that Wal-Mart has always prided itself on offering the lowest prices to customers, and cutting costs throughout the company is one way to deliver customers the lowest price possible.
The positive of Wal-Mart being such a large company is it tends to have a large impact on the market and manufacturers. Such a large change in companies such as Wal-Mart, this could cause a “ripple effect” throughout other companies and manufacturers. Scott states that with the size of Wal-Mart, it enables them to create markets for clean technology that exists today, but may not have a fully established market. Scott is interested in the question of, if Wal-Mart decides to sell, or decides to implement a system such as solar panels, what will this do to the cost of solar panels in the market? Will this giant implementation of such a system make this affordable to everyone?
The chapter I could best relate this article to is Northouse’s chapter nine, Transformational Leadership (TL). “[Transformational Leadership] is concerned with emotions, values, ethics, standards, and long-term goals. TL involves an exceptional form of influence that moves followers to accomplish more than what is usually expected of them” (Northouse 2010). Scott is a very transformational leader in the sense that he is hoping that Wal-Mart’s change to better environmental business practices could potentially affect the entire market for green products and processes. Scott is attempting to influence other markets and manufacturers by the actions of Wal-Mart. Going green is definitely an ethical choice that involves many long-term goals. “Going green” is not a choice that can be made, and have change being accomplished overnight. Scott has goals that he hopes to set by 2015, keep in mind the article was written in 2006, making him set a goal 9 years in the future. Values come into play when thinking about the ‘green movement’. Going green is not something that is forced on companies, but rather a change purely to better the environment and world we live in.
In looking at personality characteristics, behaviors, and effects on followers of charismatic leadership in chapter nine, Scott possesses many characteristics and behaviors of a charismatic leader. Scott has a large desire to influence, as well as strong moral values. His behaviors show that he articulates goals by the very specific goals he set for Wal-Mart, and also that he communicates high expectations.
What I pose to my group members is, how would the situation be different if Scott was more of a transactional leader versus a transformational leader? Do you think it takes one or the other to be a successful leader in the green movement, or does a leader need to possess potentially both factors?