http://money.cnn.com/2008/01/16/news/companies/enterprise_green_cars.fortune/index.htm
Enterprise is the nation's largest car rental company and has a huge impact on the environment in which they interact. The company was founded in 1957 and is ran by Andrew Taylor, CEO and Chairman. Recently, the family owned company has really stepped up their part to save Mother Earth. In many ways, the company relates the Comprehensive Skills Model to follow through with their commitment to their followers.
Individual Attributes:
The general cognitive ability of the company's leaders is great. Enterprise understood they are a major contributor to the environment and used creative and divergent thinking along with great general reasoning to come up with a much needed change. CEO Andrew Taylor grew up into the business and developed a sufficient crystallized cognitive ability to help follow through with contributing to "going green" in some way or another as his father, former CEO, had done in his times. Taylor is certainly motivated by having dominance over the market, realizing he can make green changes that are for the social good, and has been more than willing to follow through with his promise to the members of society. The optimistic and caring personality characteristics of the company leaders lays a vital role in carrying out this process.
Competencies:
The company used their creative abilities to effectively approach upcoming and ongoing ill-defined problems. For example, the company pledged to plant 50 million trees in America's national forests, starting back in January 2008, to offset the carbon emissions of their rental cars. To compliment this program, customers can pay an extra $1.25 fee for their car rental to proceed in the process of offsetting carbon emissions. Enterprise matches this amount up to $1 million per year. Fewer than 1 in 10 people customers decide to pay for this option. More related to their particular operations, has been the on going process of reducing the consumption of resources their very own service uses, oil and gasoline. They do this by offering more than 440,000 vehicles that get better than 28 miles per gallon on the highway. 73,000 vehicles use "flex-fuel", containing a blend of 85% ethanol and 15% gasoline and they offer about 5000 hybrid electric cars.
Enterprise really took into consideration the perspectives of the society and has became behavioral flexible by being open and willing to change to ideas benefitting others. They have had effective communication to reach out to communities nationwide and provide the vision they are trying to warrant. With that comes knowledge. The company has accumulated loads of important data and were able to organize and use it in an effective manner.
Leadership outcomes:
Enterprise has a carried out effective solutions to the best of their ability in many aspects. They were very logical in they way they thought. They did research on ways to help offset carbon emissions. Two most logical ways they came up with and implemented were to buy vehicles with options of electric and E85 burning engines as well as planting trees that help reduce carbon emissions in the air. The solution has been effective as 1 in 7 trees planted in national forests in 2007 were funded by Enterprise. Taylor and his leaders certainly used a unique approach that is currently and will be providing a good deed to society for years to come. I would go to say Taylor has certainly led a very satisfactory based company and performance has been exceptional. The company is the largest car rental company in North America, containing approximately 75,000 happy employees. Enterprise was also rated 21st in the Forbes list of "largest private companies in America." The company was also rated 9th in customer service and amongst top 10 places to begin a career in the Business week magazine in 2006.
Career Experiences:
Andrew Taylor grew up into the company under founder and father, Jack Taylor. He began working his way up the company including jobs from an area general manager, to President and Chief Operating Officer, to CEO, and in addition chairman 20 years later. During this time he had a lot of hand on experience,tough challenges, and training to sufficiently and effectively build his company he runs today.
Environment Influences:
The environment has certainly played a huge role throughout Enterprise's career. Technology has been a key factor as it has allowed the company to build and obtain more fuel efficient vehicles. This provides the company the ability to have a leading edge in building a better company and provide more for the society.
Taking all areas of the comprehensive skills approach into hand, Taylor and the leader's of his company, seem to have it all together. The questions is, are they doing the right things to continue the successful business they have ran for years??
-Kyle Linnemann